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Digital Signage |
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Digital Signage is an out of home advertising media product, primarily used to deliver information on digital signs with an objective of conveying targeted messages to specific locations at specific times from a centrally manageable server. Digital Signage offers compelling value proposition to media, advertising and enterprise segments in Branding, Sales, HR & Training and Marketing Communication.
Silk Media technologies also do the hosting as additional values add to the users and offer a total solution as a managed service. |
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| Key Features of our Solution: |
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 Content Management Software
Content Layout Management
Web console with all administrative tools & reports
Kiosk mode (Touch Screen Interface)
Network Connectivity (CDMA, Bluetooth, Wi-Max, Wi-Fi, Datacard & Broadband)
Supported Protocol (LDAP, FTP, HTTP)
Audio/ Video Format (MPEG, AVI, SWF, Jpg, AVI, GIF, Ac3)
Third Party Application Integration
Peripheral Support
SMS interactivity with individual/group of screens.
• Video selection through SMS
• Personalized messages through SMS
Schedule content by Date, Time, Zone & Location.
Real time audience measurement systems.
Customizations as per clients needs or sectors.
• Touch screen enabled
• Video jukebox
• Google maps & Google earth integrated |
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Digital Signage comprises of following components such as Display unit with & without Hardware & client player software and full featured Server software.
Display Screens - Digital Signage display devices include kiosks, LCD monitors, HDTVs, touch screen monitors, plasma screens, electronic billboards, and other electronic devices.
Display Mounts
Media Players
Content Management
Content
Networking Infrastructure
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Silk Media offers Digital Signage Solution in Basic & Enterprise model |
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Business Case |
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Retail – Our Solution Facilitates your marketing department to distribute contents for in-store display Such as Discount Offers, Video Commercials, Infomercial, Advertisement, Updates, Product Literature etc. even for large-scale deployments, allowing brand advertisers and retailers to focus on delivering their message.
Education - Administrators at educational institutions can broadcast assignments, messages, events and venues to faculty, students, staff, and parents without costly overlap.
Restaurant and Hospitality - Restaurants, Hotels, Casinos, Cruise Ships and Resorts around the world have implemented the convenience of digital signage. Tourists can acquire the information they need to simplify their vacation experience.
Business - Communicate with employees, partners and customers making certain critical messages are seen, conveying maximum results.
Transportation - Digital signage is exploding in train stations, busses and airports around the world helping people make reservations, displaying schedules and showing branded advertising for on-site shops. |
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Common Application |
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Public information – news, weather and local (location specific) information, such as fire exits and traveler information
Internal information - corporate messages, health & safety, news, etc.
Advertising – either related to the location the signage is in or just using the audience reach of the screens for general advertising
Brand building – in-store digital signage to promote the brand and build a brand identity
Influencing customer behavior – directing customers to different areas, increasing the dwell time on the store premises
Enhancing customer experience – applications include the reduction of perceived wait time in restaurant waiting areas, bank queues, etc., as well as recipe demonstrations in food stores
Enhancing the environment – with interactive screens (in the floor for example) or with dynamic way finding |
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